This video was released by Japans Ministry of Agriculture Farming and Fishing to raise awareness that Japan needs to increase its own self sufficiently, instead of its current demand for food in the world market.
At present Japan only produces 40% of its own food and this video helps highlights the needs for the japanese population to drop the increasingly more popular western/global food trends and instead revert back to a more traditional diet.
The graphic element of the video/campaign is bloody lovely, despite being a tad of an e-boy rip off..
In our first political dig why can’t her majesties DEFRA (Department for Enviroment Food and Rural Affairs) follow their Japanese counterparts in understanding the need for good design.
MAFF - http://www.maff.go.jp/ (look out for the waving man, great pictograms and utter confusion)
DEFRA - http://www.defra.gov.uk/ yep.
eboy - http://hello.eboy.com
