Helmut Smits.
He is a multidisciplinary visual artist from Rotterdam, Netherland. His work offers this odd combination of derision, naiveté and above all bloody clever.
His work seems to go against assumptions and what we have learnt to take for granted.
He is most notably for a Coca Cola filter (above) through which a machine turns it into water, concealing billboards at junctions with trees, making a real life logo safari and by getting ready for a Google Earth flyover, he burnt an 82 x 82cm square on some grass, which will represent the exact size of one pixel from an altitude of 1 km.
“Sometimes, if things irritate me I react to them through my work. I don’t want to judge, I just want to point things out. I’m well aware of the relativity of the information that gets to me,”
