Dieter Rams
Once known only to the closest followers of product design history, Dieter Rams is now becoming a mainstream hero of modernism. His work was included last year in an exhibition at the V&A Museum, he appeared in Gary Hustwit’s film “Objectified, and now he is the subject of a show at London’s Design Museum and a book by German design publisher Gestalten.
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design helps us to understand a product
- Good design is unobtrusive
- Good design is honest
- Good design is long-lasting
- Good design is consequent to the last detail
- Good design is concerned with the environment
- Good design is as little design as possible
And this is why we think he is so adorned-
Dieter Rams, and his old designs for Braun during the ’50s and ’60s hold all the clues not only for past and present Apple products, but their future as well:
